Fractional CMO pre-PMF in California

Fractional CMO

At Crop.photo, we're seeking an experienced B2B SaaS fCMO/marketing leader to architect and execute our initial go-to-market strategy. This role focuses specifically on getting us from $0.2 to $1M in revenue through strategic experimentation and validation of our market approach.

🎯 Role Overview

You'll serve as our marketing leader during the critical early-stage growth phase, determining which ICPs to pursue and developing a divide-and-conquer strategy. With multiple promising customer segments showing initial traction, we need someone who can analyze our opportunities, pick the most promising direction, and create focused strategies to win in those spaces.

💼 Key Responsibilities

• Design and execute our initial go-to-market strategy to reach $1M ARR
• Analyze multiple ICPs and existing customer traction to determine 1-2 initial target segments
• Create a divide-and-conquer strategy to...