Digital Marketing Specialist in Ohio

The Digital Marketing Specialist reports to the Manager, Marketing. This role will require strong interpersonal and communication skills with enhanced multi-tasking abilities across digital, marketing, report generation, sales and leadership. The Digital Marketing Specialist will collaborate with the marketing team to ensure that the company is represented positively across digital channels. The ideal candidate will have the ability to think strategically while analyzing data, act proactively for our overall digital approach, and utilize creativity to gain followers across channels.

• Maintain KPI’s social media accounts and websites, branding, content, graphics and internal & external digital communications.

• Collaborate with marketing leaders to create effective digital campaigns that target focus verticals.

• Determine best use of budget for paid campaigns.

• Analyze and report regularly on digital channel...

Go Maverick Group has a Cleveland-based, agency client looking for a mid-level Digital Marketing Specialist. In this cross-functional role, you will be uniquely positioned within their organization to leverage a variety of your digital marketing skills, but there will be a heavy emphasis on marketing automation. You will be focused on identifying customer journeys, developing strategies and working directly with clients. The ideal candidate will be adaptable, eager to learn, and ready to contribute to diverse projects.

Responsibilities will include:

Email Marketing

• Build and deploy email campaigns and landing pages through various email marketing and CMS platforms

• Conduct thorough review and testing to ensure quality and adherence to best practices

• Monitor and report on key email marketing metrics

Tagging, Reporting &...