CRM Marketing Manager

The Performance Marketing Manager (Email & CRM) will be responsible for driving growth through effective email and CRM marketing strategies, focusing on performance metrics and ROI to optimize campaigns aimed at customer acquisition and retention.

Responsibilities

• Develop and implement performance-driven email and CRM campaigns to meet customer acquisition and retention goals.
• Analyze data and performance metrics to identify trends, optimize funnels, and improve campaign effectiveness.
• Work closely with cross-functional teams to ensure consistent messaging and branding across all marketing channels.
• Utilize A/B testing and segmentation strategies to enhance campaign targeting and personalization.
• Report on campaign performance, providing actionable insights and recommendations for continuous improvement.

Requirements

• 5+ years of experience in...

The CRM Marketing Manager will be responsible for developing and executing customer relationship management strategies to enhance customer engagement, retention, and loyalty through targeted marketing initiatives.

Responsibilities

• Design and implement CRM campaigns aimed at improving customer lifetime value and driving retention.
• Analyze customer data and behavior to develop targeted marketing strategies and personalized communication.
• Collaborate with cross-functional teams to create cohesive customer experiences across all touchpoints.
• Monitor and report on campaign performance metrics, providing insights for optimization.
• Manage the CRM platform, ensuring data integrity and leveraging automation to streamline marketing processes.

Requirements

• 3+ years of experience in CRM marketing or a related field.
• Familiarity with CRM systems and marketing...

Location: Remote in U.S

Role type: Full-Time

Reports to: Director of Retention Marketing

Nice to meet you!

Pepper is a DTC fast-growing, unabashedly confident bra brand intentionally designed to celebrate small-chested bodies in all their glory. We’re on a mission to empower small-chested women of all body types to embrace the flat in flattering. Since launching our 470% funded Kickstarter in 2017, we’ve sold more than a million bras last year alone, and have gone viral and been featured in Cosmopolitan, Glamour, Forbes, Vogue, and more.

What we’re proud of:

• Small & mighty. Without raising traditional VC dollars, we’ve grown to eight figures in sales in just 5 short years through focused, profit-minded strategies.
• Doing big things. Our vision is to create a world where ‘flat’ is no longer an insult and where we take over our customer’s closet with solution-driven intimates.
• Good...