Data Analyst (Email Marketing)

The Data Analyst (Email Marketing) will be responsible for analyzing email marketing performance data to inform strategy, enhance campaign effectiveness, and optimize customer engagement.

Responsibilities

• Collect and analyze data related to email marketing campaigns, focusing on key performance indicators (KPIs).
• Develop reporting frameworks and dashboards to visualize trends and insights for the marketing team.
• Conduct A/B testing and multivariate testing to optimize email content and subject lines.
• Collaborate with email marketers to create actionable insights based on analytics findings.
• Stay up to date with industry trends and best practices in data analysis and email marketing.

Requirements

• 2+ years of experience in data analysis, particularly in email marketing or digital marketing.
• Proficient in data analysis tools and software (e.g., SQL,...