Director of Marketing- Onsite

The Director of Marketing is responsible for leading and executing multi-channel marketing strategies to drive patient volume, improve cost efficiency, and maximize return on investment (ROI). This role will focus on digital and traditional media, direct response advertising, patient engagement, and market expansion efforts while adapting to industry challenges such as AI-driven search changes, media saturation, and operational capacity constraints. 

Key Responsibilities 

Marketing Strategy & Execution 

• Develop and implement performance-driven marketing strategies to increase patient acquisition and retention. 

• Optimize media mix across digital, TV, OTT/streaming, direct mail, and other channels based on market dynamics. 

• Conduct A/B testing on creative, messaging, and ad formats to enhance conversion rates. 

• Adjust campaigns...

The Director of Marketing is responsible for leading and executing multi-channel marketing strategies to drive patient volume, improve cost efficiency, and maximize return on investment (ROI). This role will focus on digital and traditional media, direct response advertising, patient engagement, and market expansion efforts while adapting to industry challenges such as AI-driven search changes, media saturation, and operational capacity constraints. 

Key Responsibilities 

Marketing Strategy & Execution 

• Develop and implement performance-driven marketing strategies to increase patient acquisition and retention. 

• Optimize media mix across digital, TV, OTT/streaming, direct mail, and other channels based on market dynamics. 

• Conduct A/B testing on creative, messaging, and ad formats to enhance conversion rates. 

• Adjust campaigns...