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Paid Media Manager, RYNO

EverService

Phoenix, arizona


Job Details

Full-time


Full Job Description

About RYNO

RYNO Strategic Solutions is an innovative, full-service Internet marketing company with 100+ RYNOs offering exceptional internet marketing services since 2008. We stay ahead of our competition with top-notch proprietary strategies, tracking, and reporting. Due to our total transparency, our customers always know exactly what they receive through their marketing efforts with us. We are dedicated to helping Home Service companies find their customers online by utilizing the most cost-effective desktop and mobile strategies.

Our Mission

We Exist to Grow Your Business...PERIOD.

Our Values

  • We are transparent
  • We are good communicators
  • We give back
  • We have integrity
  • We are positive
  • We genuinely care
  • We focus on education

Summary of Position

Reporting to the Director of Paid Media, we are seeking a Paid Media Manager to lead the paid media strategy, execution, management, and optimization across platforms like Google, Bing, Facebook, and various display and programmatic channels.

The role involves collaboration with sales and marketing teams and leading a team of analysts. Responsibilities include developing and implementing Paid Media strategies, managing SEM accounts, creating new accounts, optimizing daily, generating landing pages, updating content, budgeting, monitoring campaign progress, and staying updated on new strategies and techniques. The ideal candidate is a self-motivated, positive leader with strong analytical, communication, and multitasking skills.

Position Responsibilities

  • Manage and lead a team of Analysts including tracking KPIs and assessing employee performance
  • Own developing and implementing paid media strategies, managing budgets and bids, optimizing account configurations and targeting, and reporting within the home services vertical
  • Provide input and guidance around campaign planning, including requirements for success and optimal use of paid media
  • Deep dive into reporting KPIs to management and recommending strategies for improvement
  • Perform campaign analysis and optimization to meet and exceed company KPI goals
  • Oversee the development and implementation of effective long and short-term ad spend to maximize ROI for RYNO clients
  • Oversee campaigns across several search platforms (e.g. Google Ads, Bing)
  • Act as a Subject Matter Expert for Paid Media development and training
  • Collaborate with internal departments to support client digital marketing strategies
  • Stay abreast of current PPC/SEM industry trends
  • Participate in weekly meetings with the leadership team to share insights and campaign performance updates

Requirements

  • 4+ years of experience leading paid media campaigns, preferably within a digital marketing agency setting
  • 3+ years of leadership experience managing a team of individual contributors
  • Google Ads and Google Analytics certifications required
  • Strong analytical skills
  • The ability to deep dive into reporting and measuring KPIs
  • Expert-level knowledge of Bing, Yahoo, Facebook, and Instagram
  • A thorough understanding of current SEM techniques with an interest in continuing education and improvement
  • Experience with running paid programs for home service businesses
  • Comfortable handling raw data and identifying trends 
  • Highly collaborative while working with diverse teams 
  • A strong eye for detail and strive to consistently produce quality work
  • Organized with strong time management skills
  • Self-starter with the ability to work in a fast-paced environment with tight deadlines
  • A competitive nature and passion for Search Engine Marketing

Benefits

  • Annual $2,000 education budget for professional development
  • Paid Time Off
  • 10 Paid Federal Holidays
  • Medical, Dental, Vision, and Life Insurance
  • A Comprehensive Employee Assistance Program
  • 401k
  • Flexible start times and half-day Friday
  • Leadership and advancement opportunities
  • An annual Misogi experience: https://youtu.be/nSvlC7hiVjQ, OR
  • Your choice of one of the following monthly benefits (up to an $85 value): house cleaning service, massage, child care, pet insurance, or gym membership
  • Monthly in-office events and monthly volunteer days to give back to our community
  • Quarterly Team Builders
  • The dopest team merch!
  • A casual work environment with lots of coffee and candy
  • A badass Holiday Party https://drive.google.com/file/d/1Z5e6h7Sl8O9EMEDhN7H7rMDHBerCj3wv/view?

About EverService Holdings, LLC

EverService is a global provider of tech-enabled business solutions for companies of all sizes, helping them to grow and scale with digital marketing, website design & development, scheduling & booking services, 24/7 answering services, inbound & outbound sales, live virtual receptionists, client & patient intake, and IT services. The company focuses on end-to-end solutions specialized for the legal, medical, home services, retail and technology industries integrated with clients’ CRM, EHR and operational systems. EverService goes to market with vertically integrated, industry-leading brands including Alert Communications, Blue Corona, Nexa Receptionists, Mid-State Communications, Client Chat Live, Mainline Telecommunications, Nexa Healthcare, RYNO Strategic Solutions, iLawyer Marketing and Strike Healthcare. For more information, visit EverService at https://everservice.com/

This job description is intended to describe the general nature and level of work being performed by people assigned to this position. It is not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.

We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, national origin, disability status, protected veteran status or any other characteristic protected by law.

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