Fractional CMO pre-PMF

Fractional CMO

At Crop.photo, we're seeking an experienced B2B SaaS fCMO/marketing leader to architect and execute our initial go-to-market strategy. This role focuses specifically on getting us from $0.2 to $1M in revenue through strategic experimentation and validation of our market approach.

🎯 Role Overview

You'll serve as our marketing leader during the critical early-stage growth phase, determining which ICPs to pursue and developing a divide-and-conquer strategy. With multiple promising customer segments showing initial traction, we need someone who can analyze our opportunities, pick the most promising direction, and create focused strategies to win in those spaces.

💼 Key Responsibilities

• Design and execute our initial go-to-market strategy to reach $1M ARR
• Analyze multiple ICPs and existing customer traction to determine 1-2 initial target segments
• Create a divide-and-conquer strategy to systematically capture chosen market segments
• Develop and validate positioning and messaging through focused experimentation
• Build the initial marketing playbook through hands-on execution and testing
• Make strategic decisions about whether to build internal capabilities or partner with external resources
• Own the marketing budget and resource allocation for maximum early-stage impact
• Drive initial content strategy and messaging development
• Design and execute quick experiments to validate market assumptions

💪 What Makes This Role Special

• True ownership of early-stage marketing strategy
• Opportunity to build something from the ground up with the founder
• Direct impact on company's initial market success
• Freedom to experiment and validate strategies
• Work with cutting-edge AI technology in an emerging market

📊 Success Metrics

• Development of clear divide-and-conquer strategy within first 60 days
• Selection and validation of initial target segments
• Successful execution of initial positioning and messaging experiments
• Achievement of early revenue milestones toward $1M ARR
• Creation of scalable, repeatable marketing processes for chosen segments

We're looking for someone who has specifically succeeded in early-stage B2B SaaS marketing, understands how to pick and win initial battles, and can execute hands-on across all key marketing channels without relying on external agencies or contractors during the experimental phase.

🤖 About Crop.photo

At Crop.photo, we’re redefining how brands create consistent, professional visuals across their entire portfolio. Whether it’s for photo studios, eCommerce sites, or dynamic marketing campaigns, we leverage the power of AI to ensure that every image tells a cohesive story, aligned with your brand identity.

We’re powered by Evolphin, a leader in digital asset management, with deep expertise in transforming media workflows for retail, eCommerce, media & entertainment, and beyond. Launched from Silicon Valley just last year, Crop.photo has already been adopted by over 12,000 users—and we’re growing fast!

Requirements

📋 Required Experience & Skills

• 7+ years in B2B SaaS marketing with proven success in early-stage ($0-1M) growth
• Hands-on proficiency with key marketing tools:
• HubSpot (campaign setup, workflow automation, lead scoring)
• LinkedIn Ads (campaign management, audience targeting)
• Google Analytics and Google Tag Manager
• SEO tools (Ahrefs, SEMrush, or similar)
• Landing page builders (Webflow and HubSpot)
• Demonstrated experience executing across multiple channels:
• Content marketing (writing, editing, publication management)
• Email marketing (drip campaigns, newsletters, automation)
• Paid social (especially LinkedIn)
• SEO (technical, on-page, content strategy)
• Events/webinars (planning, execution, follow-up)
• Experience building and managing marketing funnels:
• Setting up conversion tracking
• Creating multi-touch attribution models
• Implementing lead scoring systems
• Designing nurture flows
• Proven track record with early-stage experimentation:
• A/B testing (copy, design, offers)
• Landing page optimization
• Email sequence testing
• Ad creative testing
• Direct experience with B2B SaaS go-to-market strategies:
• Successfully launched 2-3 B2B SaaS products
• Experience with both successes and failures
• Proven ability to identify and validate market segments
• Technical marketing capabilities:
• Basic Webflow (no-code) for landing page tweaks
• UTM parameter management
• Marketing automation workflow setup
• CRM customization and management
• Strong analytical and reporting skills:
• Excel/Google Sheets for data analysis
• Data visualization tools (Looker, Tableau, or similar)
• Custom dashboard creation
• ROI analysis and reporting

Cover Letter

Please share details about your TWO most recent B2B SaaS experiences (within last 2-3 years). Note: Both examples should be from early-stage (pre-PMF, < $250K ARR).

For each role, please share:

1. Company name and product
2. Role & work timeline
3. Starting metrics (MRR, CAC, Marketing team size, marketing budget etc)
4. End metrics
5. ONE initiative that succeeded - include specific numbers
6. ONE initiative that failed - what you learned
7. Marketing tech stack you built/used there, and specific processes you implemented
8. If our initial conversation goes well, would the founder/CEO be willing to have a quick 10-minute reference chat?

Benefits

This is a contract/part time role.