Director of Lifecycle Marketing

The Director of Lifecycle Marketing will be tasked with strategizing and executing targeted marketing initiatives that guide customers through their journey, enhancing engagement, retention, and overall customer lifetime value.

Responsibilities

• Develop and implement comprehensive lifecycle marketing strategies aimed at maximizing customer retention and loyalty.
• Create personalized marketing campaigns based on customer behavior and lifecycle stages.
• Analyze customer data to identify trends and provide insights to inform marketing decisions.
• Collaborate with cross-functional teams to ensure consistent messaging across channels during the customer journey.
• Lead a team of lifecycle marketing specialists to optimize campaign performance and achieve business objectives.

Requirements

• 5+ years of experience in lifecycle marketing or a related field, with proven...

Director of Lifecycle Marketing

[solidcore] is seeking a passionate and strategic Director of Lifecycle Marketing to join our growing team. Reporting to the Vice President of Marketing, the Director of Lifecycle Marketing will lead the strategy and execution of comprehensive client journey initiatives to enhance client engagement, retention, and reactivation. This individual will be responsible for developing end-to-end client lifecycle strategies, overseeing CRM and CDP management, and collaborating with cross-functional teams to drive meaningful interactions and maximize lifetime value.

The Director of Lifecycle Marketing will work closely with sales, studio teams, product, and creative teams to implement data-driven marketing campaigns that align with [solidcore]’s mission and brand identity. The ideal candidate thrives in a dynamic, fast-paced environment, demonstrates exceptional leadership, and is adept at balancing strategic vision with hands-on...