Director of Retention Marketing

The Director of Retention Marketing will be responsible for developing and executing strategies designed to enhance customer loyalty and drive retention through effective marketing initiatives.

Responsibilities

• Create and implement retention marketing campaigns targeted at improving customer engagement and decreasing churn.
• Analyze customer data and insights to identify opportunities for personalized marketing efforts.
• Collaborate with cross-functional teams to ensure a cohesive approach to customer retention.
• Monitor performance metrics and KPIs to evaluate the effectiveness of retention strategies.
• Manage and lead a team of retention marketing specialists, providing guidance and support.

Requirements

• 5+ years of experience in retention marketing or related field, with demonstrated experience in campaign management.
• Strong analytical skills with...