Paid Social Associate Director

100% Remote Position

Base Salary: $100,000-$120,000

Must be willing to work East Coast hours (9:30-5:30 ET)

Responsible for all aspects of executing paid digital media campaigns on networks like Facebook, Twitter, Snapchat, Pinterest, YouTube, and more. This includes initial planning, implementation, monitoring, optimization, analysis and reporting.

This role will lead as the day-to-day subject matter expert (SME) for our clients, providing strategic recommendations, analysis, and reporting as well as responding to ad-hoc requests. You will be the one responsible to target customers, create compelling and engaging ads with our creative team and to deliver outstanding communication, service and campaign performance for our clients.

Additional Responsibilities include:

• Assist in the development of media strategy and building paid media plans (including audience targeting and segmentation, messaging, budgeting, optimizations,...

ABOUT THE COMPANY

Compound Growth Marketing (CGM) is a marketing consultancy designed to help growing companies scale to $100M+ in revenue by building sustainable demand generation systems. 

CGM develops strategy and implementation plans that help clients grow by analyzing & optimizing three key areas:  Deal Volume, Deal Process, and Actionable Insights.  Improvements in each of the areas compound on one another - leading to sustainable growth.  The outcome is a personalized Predictable Demand System™ that is tailored to each client’s resources, ambitions, and unique brand. The purpose of our Predictable Demand System™ is to generate new opportunities, put them through a repeatable system for qualifying and closing deals, then gather the insights to inform strategic decisions as you continue to invest in your vision for growth.  We have a track record of driving measurable results and best-in-class multi channel marketing...

Job Responsibilities 

• Proactively seek out new opportunities and make recommendations to grow social initiatives through relationships with platform reps & vendors etc.
• Research new ideas, trends, and technologies within the social media space to educate clients.
• Manage a team of 4+ media buyers
• Contribute to paid social audits for new business leads
• In addition to managing the team, the Director will actively manage about 3-4 paid social accounts
• Understand, contextualize and execute paid social strategies including but not limited to, performance five,  branded content/partnership ads, building reports in GA4 and post IDs. 
• Implement paid media tactical planning and buying across all platforms, such as Facebook, Meta, Pinterest and TikTok.
• Provide and develop creative strategy for clients as requested.
• Create and present MBR and QBR reporting to internal stakeholders as well as...