Retention Marketing Manager

The Retention Marketing Manager will be responsible for developing and executing strategies to engage and retain customers, focusing on enhancing customer loyalty and reducing churn through targeted marketing initiatives.

Responsibilities

• Create and implement retention marketing campaigns that target existing customers to drive engagement and repeat purchases.
• Analyze customer behavior and feedback to identify opportunities for improving retention strategies.
• Work closely with cross-functional teams to ensure alignment in messaging and initiatives that foster customer loyalty.
• Monitor key performance indicators (KPIs) related to retention and provide regular reports to stakeholders.
• Experiment with A/B testing to optimize campaigns and improve overall effectiveness.

Requirements

• 3+ years of experience in retention marketing or customer engagement...

We are seeking a Retention Marketing Manager who will be responsible for developing  Email & SMS campaigns that drive acquisition, retention, personalization, loyalty, and long-term relationships for fast growing brands on Shopify.

Requirements

Responsibilities:

• Own Email & SMS/MMS campaign calendar planning & workflow for eComm clients
• Curate campaign context, content and call-to-actions by putting together briefs for the creative & copy teams to design into. 
• Review these Email & SMS designs and provide teams with feedback based on best practices, engagement data and testing responses.
• Responsible for compiling, scheduling & sending all campaigns, flows & transactional emails directly in Klaviyo.
• Collaborate with performance marketing teams including eCommerce, Paid Media, Retail, & B2M to develop CRM strategies that align with client goals.
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