Vice President, Quantitative Insight

Brado is a consumer engagement firm. Our mission is to become the best in the world at empowering brands and organizations to engage with people on their most important life journeys. Across marketing, communications, innovation and consumer engagement technology, we provide transformative results for our clients.  

Brado offers market research and strategy services to Fortune 100 companies, digital marketing services as well as an integrated consumer engagement technology solution.

We are currently looking to add a Vice President of Quantitative Insight to our Insight (Market Research & Strategy) team. The VP of Quantitative Insight will lead the quantitative market research function and team at Brado, helping to build and maintain quant research capability that delivers excellence for our clients. 

The Role:  

In this particular role, the selected candidate will be helping us to build out the Quantitative Insight capabilities for our Brado team. We currently work with a talented team of partners on this work but will be bringing the work in-house for 2025.

Position Summary 

The Quantitative Insight Vice President is responsible for seeing a bigger Brado picture and the way in which Insight serves Brado’s greater purpose. They are responsible for client success, which includes understanding unmet needs and determining what is needed now and, in the future, to deliver against excellence, including designing, supporting, and driving innovation. 

The Quantitative Insight Vice President effectively executes projects, serving as a subject matter expert working with another Quant or Qual Strategist or as a solo Strategist. They ensure Brado delivers success on the current project as well as builds a deep, sustaining relationship with the client.  They mentor strategists, helping them move from research to strategy. They innovate the research processes and train others on frameworks, constructs, tools, and approaches to deepen Brado’s strategic expertise. They possess deep domain expertise (e.g., oncology, medical device, vaccines, etc.) that they infuse in projects and distill throughout the organization.. 

Key Areas of Responsibility  

Projects:

o    Accountable for ensuring all aspects of the project are delivered on time and against client objectives.

o    Consistently thinks proactively throughout the project to anticipate and quickly address changes to approach, design, objectives, etc. 

o    Fully designs studies and writes effective proposals.

o    Thoughtfully crafts questionnaires / discussion guides with appropriate techniques and activities, and structures of questions that better address objectives and fit with participant type.

o    Develops analytics plans appropriate for the scope of work and has a working knowledge of advanced analytics for interpretation.

o    Creatively and quickly connect the dots, identifying emerging themes and how they connect to the bigger story.

o    Consistently incorporates strategic elements into the report including the story flow, emerging implications (so-what), and recommendations (now-what).

o    Appropriately adds visual elements to communicate the story, ensuring the data story comes to life.

o    Consistently leverages and trains others to utilize client / industry knowledge and external frameworks (e.g., Michael Porter's Five Forces, The Habit Loop), anecdotes (i.e., metaphor and story), constructs, macro and micro-trends, psychological understanding to elevate the strategy.

o    Writes succinctly, to the audience, with clarity, conviction, and tension as well as polish and professionalism. 

Client Relationships:

o    Commands a confident, captivating, respectful, agile, consultative presence when engaging with the client.

o    Develops rapport and builds empathy for and with the client, leading to long-term relationships.

o    Develops and continually deepens understanding of the client's business and the individual client, asking the right questions, and anticipating their needs.

o    Proactively addresses issues or opportunities in their business, including further research or strategy work.

o    Seen as an expert in the client's category and in research/strategy.

o    Clearly explains advanced analytic techniques to clients.

o    Stays calm and collected even with difficult clients and helps the team to do the same.

Insight Department Leadership:

o    Exhibits Brado's Manager behaviors in reference to our three Manager competencies: Accessible, Developing Others, Empowerment for all Direct Reports

o    Must be able to successfully lead any Brado project — regardless of process, methodology, or category.

o    Is an outstanding strategic thinker, writer, and presenter.

o    Their work should always produce results — be it positive client feedback, referrals, repeat business or case studies.

o    Develops positive relationships with clients and other Brado teams

o    Successfully represents Brado in external facing settings (e.g., conferences, new business presentations or networking events).

Requirements

• Aligns with, Models, and Coaches our values: People, Commitment, Aspiration, Trustworthiness & Impact 
• Bachelor’s degree or equivalent experience
• Deep expertise in segmentation, MaxDiff and TURF analysis
• 15+ years of experience moderating and strategic market research
• Willingness to travel and be flexible in scheduling to accommodate project needs. Some regular travel to St. Louis for leadership meetings will be needed in addition to client related travel (likely each quarter).

Benefits

• Health Care Plan (Medical, Dental & Vision)
• Retirement Plan (401k, IRA)
• Life Insurance (Basic, Voluntary & AD&D)
• Paid Time Off (Vacation, Sick & Public Holidays)
• Family Leave (Maternity, Paternity)
• Short Term & Long Term Disability
• Training & Development
• Work From Home