Director of Wholesale Apparel Sales and Business Development

Our client is a mission-driven apparel company dedicated to Honoring Fallen Heroes and supporting veterans and first responders. Founded with a deep commitment to making a difference, our client has grown from a grassroots initiative into a thriving business, generating more than $20 million in annual revenue. The company combines high-quality apparel and other gear with a powerful sense of purpose, donating a significant portion of profits to  Honor Fallen Heroes, and Reduce Veteran suicide.

With ambitious plans to expand their impact, our client is focused on scaling their wholesale operations to help reach >$50 million in topline revenue. 

Position Overview

Role: Director of Wholesale Sales and Business Development - Hunter role
Type: W-2 Permanent Employee
Location: Remote or Onsite in Northeast Florida
Compensation:

• See Details below. Base Salary: $95,000 - $200,000, plus commission, OTE $200,000+

Key Objectives

• Revenue Growth: Drive wholesale revenue growth from <1% of total revenue to over 5%, contributing to the ambitious goal of >$50 million in topline revenue.
• Channel Expansion: Develop and execute a go-to-market strategy to expand the company’s presence across key wholesale accounts.  Seeking a true HUNTER sales mentality.
• Team Leadership: Build and lead a high-performing wholesale sales team to scale the division and meet ambitious growth targets.

Requirements

Responsibilities

• Develop and implement a comprehensive wholesale sales strategy, aligning with the broader mission and growth objectives.
• Cultivate relationships with major retailers, including Target, Walmart, Dick’s Sporting Goods, Academy Sports + Outdoors, Bass Pro Shops/Cabela’s, Costco, Tractor Supply Co., Army & Airforce bases, Scheels, Buc-ees, and others for in-store sales.
• Identify, hunt, and secure large client opportunities, establishing long-term partnerships with wholesale accounts.
• Evolve and optimize the wholesale sales playbook, ensuring best practices in account acquisition, client retention, and sales processes.
• Collaborate with internal teams to ensure alignment between wholesale, direct-to-consumer (DTC), and other business channels.

Ideal Candidate Profile

The ideal candidate is a high-caliber sales professional with the following qualifications:

• Experience: 8-15 years in wholesale sales, with a proven track record of driving significant revenue growth in the clothing/apparel industry.
• Industry Connections: Existing relationships with major retailers in the U.S.
• Sales Leadership: Demonstrated ability to build relationships, sell, lead sales efforts, build teams, and mentor junior sales staff.
• Strategic Thinking: Expertise in go-to-market (GTM) strategy and wholesale channel development.
• Veteran Status: Special consideration may be given to military veterans who meet the qualifications.

Benefits

Compensation:

• Base Salary: $95,000 - $200,000 (DOE – dependent on experience, industry connections, and geographical location).
• On-Target Earnings (OTE): $200,000+ annually, (uncapped earnings) comprising:
• A highly competitive base salary 
• Commission tied to KPIs (e.g. revenue growth, new account acquisition, wholesale channel expansion).: % of revenue generated from new wholesale accounts or growth in existing accounts.
  Benefits: Health, Dental, Vision, 401(k), Car or mileage Allowance, Travel Reimbursements (Details to be discussed).

Why Join?

You’re not just selling products—you’re part of a mission to Honor Fallen Heroes and make a meaningful impact in the lives of veterans and first responders. As a Director of Wholesale Sales and Business Development, you’ll have the opportunity to build something extraordinary while supporting a cause that matters deeply to millions of Americans.

Are you ready to take on this challenge? Apply today!