Email & Web Personalization Specialist

The Email & Web Personalization Specialist will be responsible for creating and implementing personalized email and web experiences that enhance user engagement and drive conversions through targeted marketing campaigns.

Responsibilities

• Develop and execute personalization strategies for email marketing and website content to improve the customer journey.
• Utilize customer data and insights to create targeted segments and tailored email campaigns.
• Collaborate with the creative and development teams to ensure consistent and effective personalization across email and web platforms.
• Analyze campaign performance and user behavior to refine personalization tactics and optimize engagement.
• Stay updated on trends in personalization technology and strategies to keep campaigns innovative.

Requirements

• 3+ years of experience in email marketing, digital marketing, or personalization.
• Strong understanding of data analytics and segmentation techniques.
• Experience with email marketing platforms and website personalization tools.
• Excellent analytical skills with a focus on data-driven decision-making.
• Creative mindset with a passion for enhancing user experiences through personalization.
• Strong communication skills and ability to collaborate across teams.

Benefits

• Base salary + Bonus.

• Competitive health, dental and vision benefits.
• Work remotely from anywhere in the world.
• Unlimited PTO.
• Flex work hours.