Communications and Marketing Coordinator

Are you a creative storyteller with a passion for engaging audiences and building awareness of organizational impact in the community? If, so, join the Henrico Education Foundation!

We are looking for a Communications and Marketing Coordinator who will engage audiences through managing our organization's brand, social media channels, websites, and assisting with public relations, communications and messaging.

Duties and Responsibilities

• Manage the organization’s philanthropic communication efforts that include eblasts, websites and social media platforms

• Develop HEF’s brand and communication strategy to support the organization’s mission, vision and fundraising goals

• Optimize communication platforms to increase programmatic and fundraising engagement

• Manage communication tools including social media platforms, and websites including HEF and Henrico Partnership and Early Learning Coalition

• Develop engaging, professional, brand-appropriate graphic and written content including collecting quotes, stories, and data

• Manage communication projects including video, photography, graphic design, and written communication for educational and promotional needs.

• Support the execution of the development strategic plans and programming as it relates to communications by developing an annual plan including timelines and messaging

• Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification

• Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action

• Set up and optimize company pages within each platform to increase the visibility of company’s social content

• Moderate all user-generated content in collaboration with the Chief Development Officer for each platform

• Create editorial and social media PR calendars and schedules

• Capture and analyze the appropriate social data/metrics, insights and best practices, and adjust messaging and plans as needed

Requirements

• Bachelor's degree or associates degree in lieu of a 4-year degree
• Minimum of two years of communications and marketing experience.
• Experience managing and creating on-target branded content
• Experience with platform metrics
• Experience working in social media marketing or digital media marketing

• Excellent computer skills related to the use of Microsoft Office products, Canva, Adobe Creative Cloud, Word Press
• Knowledge of online marketing and good understanding of major marketing channels
• Knowledge of web design/web development
• Excellent consulting, writing, editing (photo/video/text) skills
• Ability to write clear, compelling narrative for materials
• Detail oriented and excellent organizational skills
• Creative thinker
• Independent thinker
• Excellent team player
• Manage multiple tasks
• Excellent oral and written communication skills
• Ability to take initiative
• Knowledge of social analytics tools
• Graphic design skills
• Strong analytical skills
• Excellent problem solving skills
• Leadership
• Dependability

Benefits

• Salary Range:  $47-$53k
• Benefits include HCPS health and dental plans, retirement contribution and match, generous paid time off and holidays, mileage and phone stipend, and flexibility to support a healthy work-life balance.
• This is a full-time position located in our main office.