Digitization Specialist

Purpose: As the Digital Marketer Specialist, you’ll collaborate closely with the marketing team to develop and execute innovative strategies aimed at elevating our brand presence and driving sales for both iClassPro and iCampPro.  Leveraging in-depth market research, you’ll identify target audiences and curate compelling content tailored to their preferences. Your role encompasses comprehensive SEO optimization, social media management, and meticulous analysis of campaign performance metrics to continually refine our digital marketing endeavors.

Duties and Responsibilities:

• Develop and implement effective SEO strategies for the company’s websites, covering on-page optimization, technical SEO, keyword research, competitor analysis, and content strategy.
• Conduct thorough research on backlink opportunities, including anchor text, keywords, and pages, to enhance website authority and visibility.  Perform regular site audits,...

Join SALT Dental Partners and be part of a dynamic team dedicated to revolutionizing the dental industry through innovative marketing strategies and exceptional patient experiences. Since our doors opened in 2019, we made it our mission to help dentists grow their businesses. SALT is creating a vast network of like-minded dentists throughout the country.  At SALT we provide all of the support services, so dentists can get back to being a dentist.

Position Summary

SALT Dental Partners is seeking a talented Social Media and Digital Communications Specialist to join our team. As a specialist, you'll be responsible for managing and executing our social media and digital communications strategies to enhance brand awareness, engage with our audience, and drive business results.

Essential Duties & Responsibilities

• Create and curate engaging content for social media channels, including Facebook, Instagram, Twitter,...

• Research advertising trends.

• Research competitors’ pricing and products.
• Perform ad copywriting and content creation.
• Decide on appropriate placement of ads
• Create and execute email and social media marketing campaigns
• Administer website and publish/update content
• Measure digital traffic
• Monitor social media and Google Analytics
• Optimize paid advertising campaigns using SEO and other tools
• Report on the growth and analytics of campaigns to marketing manager
• Scale campaigns to maximize ROI
• Monitor project status and budget
• Brainstorm and implement experiments and conversion tests
• Perform other job-related duties and special projects assigned by manager.

Requirements

• Bachelor’s degree in a job-related field preferred.
• Strong understanding of industry trends and ecommerce web tools, understanding of SEO...