Marketing Automation Manager

The Marketing Automation Manager will be responsible for the strategy, implementation, and optimization of marketing automation processes to enhance customer engagement and streamline marketing efforts across various channels.

Responsibilities

• Develop and manage marketing automation strategies to improve campaign efficiency and effectiveness.
• Design automated workflows for lead nurturing, customer onboarding, and re-engagement campaigns.
• Analyze campaign performance and customer data to optimize automation processes and achieve business objectives.
• Collaborate closely with the marketing and sales teams to ensure seamless integration of the marketing automation platform with other systems.
• Provide training and support to team members on best practices in marketing automation and data management.

Requirements

• 3+ years of experience in marketing automation or related roles.
• Proficiency in marketing automation platforms (e.g., HubSpot, Marketo, Pardot).
• Strong analytical skills with the ability to analyze data and measure success metrics.
• Excellent project management and organizational skills.
• Effective communication skills and ability to work collaboratively with cross-functional teams.
• Detail-oriented with a strategic mindset focused on improving customer experiences.

Benefits

• Base salary + Bonus.

• Competitive health, dental and vision benefits.
• Work remotely from anywhere in the world.
• Unlimited PTO.
• Flex work hours.